🇬🇧 A.I.D.A methodology in marketing

A.I.D.A is an acronym for a marketing technique allowing to memorize the 4 steps through which a potential customer will “journey” before taking a final decision (ie. subscribing to a service, buying a product, downloading your freebies…).

A method to keep close at hand, particularly when creating marketing content.

🇬🇧 New Video Trailer “Made in Aberdeen”

I wanted to share with you La Lune des Fraises’ latest video trailer! I wanted to take this opportunity to stress that creating quality content is not bound to always be super time consuming or expensive. But you have to be flexible and imaginative to work with what you have if you cannot spend a lot of money or time on a creative project.

🇬🇧 Seedling Paper: a Sustainable Alternative to Enhance your Print Media Campaigns.

Today, June 5th, we celebrate World Environment Day. It seemed to be the perfect opportunity for me to share an alternative to the “mere recycling” of your printed media. I am talking about seedling paper, of course!

🇬🇧 Building Your Customer Avatar Step by Step: Download Your Free Guide

Hi everyone! I am so happy to finally be able to talk about the concept of customer avatar in marketing with you, while also making available to download a fun learning content, for free!
It was a long term project I was finally able to carry through!
The content of this ‘freebie’ includes a detailed methodology + a blank exercice template.

🇬🇧 Your 2021 Social Media Calendar Has Arrived!

Download your 2021 social media calendar on La Lune des Fraises’ website and make sure not to miss any important celebrations worth including in your own online communication calendar anymore!

🇬🇧 Relying On a Press Pack to Communicate About Your Business · What Free Editing Tool Using?

Hello everyone! Today, I would like to take some time in order to focus on a communication medium that is, to my eyes, not nearly enough used or even considered by small and medium companies within their marketing strategy.
Yet, it remains one of the most useful documents when it comes to presenting your business, your team, your values as well as your professional story to the press.

Today, let’s talk about the press pack.

How to organize it? What type of free software using? All these information are featured within this last article of La Lune des Fraises.